Martin Creed’s familiar reassurance becomes both a promise and a question. Its directness invites belief, yet its meaning changes with the mood and circumstances of the person reading it. In this print, language operates as a material: a sentence can offer comfort, provoke doubt or make us smile. The work belongs to Creed’s wider exploration of how simple gestures can hold contradictory feelings.
Catalogue record and images from the Joseph Clark Collection. Rights in the work remain with the artist or their estate.
