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Strategic communications for art in the age of AI

Art is now discovered by systems that don’t understand it.

FRAME PR helps artists, artworks, galleries, and cultural organisations become discoverable, interpretable, and more strongly valued across the environments that now shape attention.

Discuss your work
Phyllida Barlow, Untitled: Grinder, 2014. Acrylic on watercolour paper with dark sweeping forms over a pale grey ground.
Phyllida Barlow, Untitled: Grinder, 2014. Joseph Clark Collection.

What we do

We help art get seen by the right people, understood on its own terms, and taken seriously.

FRAME PR is an art PR and communications studio for artists, galleries, and cultural organisations. We work across press, search, and AI.

About FRAME PROur approach

Selected works

Works currently being positioned from the Joseph Clark Collection.

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Glenn Ligon, Study for the White Series, 1995. Dense black text on a light ground, partially obscured and splattered.1995 · Oilstick on paperGlenn LigonStudy for the White SeriesA work from Glenn Ligon's mid-1990s White Series, where layered text moves between legibility and abstraction to address invisibility, erasure, and perception.Louise Bourgeois, Untitled, 1998. Red drawing of four suspended foot-like forms above a soft red ground line.1998 · Felt-tip pen, ink, and graphite on paperLouise BourgeoisUntitledA late-period drawing by Louise Bourgeois — abstract, psychologically charged, and tied to the vocabulary of memory, fragility, and the body that defined her practice.Ella Kruglyanskaya, Dual Pot, pg 92, 2016. A black two-spouted pot on a pink and yellow checked cloth, the shadow of a jug on the grey wall behind, set within a wide cream border.2016 · Oil on canvasElla KruglyanskayaDual Pot, pg 92A large still life by Ella Kruglyanskaya: a black two-spouted pot on a checked cloth, painted as an image set within the canvas rather than filling it.Tai Shani, Haunted by a Million Small Suns (Cardinal), 2025. A low, winding deep-red form like a melted candlestick, with drips at its base, topped by a glowing glass flame shading from blue to lilac.2025 · Jesmonite, glass and electricsTai ShaniHaunted by a Million Small Suns (Cardinal)A candlestick that has lost its shape: a winding cardinal-red form crowned with a glowing glass flame, from Tai Shani's recent body of light sculptures.

The Joseph Clark Collection

Works by 14 artists, hung together in the Joseph Clark Collection.

The catalogueAll artists

A room in the Joseph Clark Collection hung salon-style: framed paintings, drawings and photographs cover two white walls, with sculptures on a teak sideboard and a white plinth below.
Installation view of the Joseph Clark Collection, including works by Zhang Enli, Tamsin Relly, Glenn Ligon, Louise Bourgeois, Ray Parker, Phyllida Barlow, Bengt Rosenström, Antonio Tarsis, Hugo Glendinning, Tim A Shaw, France-Lise McGurn, Mia Chaplin, Fabian Peake and Yukako Shibata.

Services

We do more than secure exposure. We structure how work is narrated, discovered, cited, and understood over time.

  1. 01

    Art PR & Campaigns

    Press and media visibility, plus integrated campaigns for exhibitions, launches, and announcements — sequenced so attention builds authority.

    More on this service: Art PR & Campaigns
  2. 02

    Positioning & Narrative

    The narrative architecture that helps humans and machines understand why the work matters.

    More on this service: Positioning & Narrative
  3. 03

    AI Visibility & Digital Authority

    Making work legible to search and AI, and structuring the digital signals that build credibility over time.

    More on this service: AI Visibility & Digital Authority
  4. 04

    Provenance Research

    Clearer historical context, ownership narratives, and the documentary precision that strengthens confidence and value.

    More on this service: Provenance Research

Insights

Essays on how art is discovered, interpreted, and valued as the systems shaping cultural attention continue to change.

Also recent

All insights

FRAME Research · Pilot in progress

The AI Art Index

Are the artists AI talks about the ones the market values? First findings November 2026.

About the study

Contact

If the work matters, the way it is seen matters.

We work with artists, galleries, and cultural organisations that want greater visibility without reducing the work to noise, trend language, or generic promotion.

Serious briefs, exhibitions, launches, and ongoing visibility strategy.

[email protected]

Discuss your work