Art fairs
Art fair guides for galleries and artists
The facts on each major fair, checked against the organisers, and what exhibitors should do before, during and after to be seen and described properly.
Written for the people on the stand, not the people walking past it.
Autumn and winter 2026
- 14 to 18 October 2026 · London
Frieze London and Frieze Masters
The Regent's ParkRead the guide - 23 to 25 October 2026 · Paris
Art Basel Paris
Grand PalaisRead the guide - 12 to 15 November 2026 · Paris
Paris Photo
Grand PalaisRead the guide - 4 to 6 December 2026 · Miami Beach
Art Basel Miami Beach
Miami Beach Convention CenterRead the guide
Coming in 2027
- London Art Fair
19 to 24 January 2027 · London
- Art Basel Qatar
28 to 30 January 2027 · Doha
- Frieze Los Angeles
25 to 28 February 2027 · Santa Monica
Full guides go live six to eight weeks before each fair. Dates link to the organisers.
Showing at a fair this season?
We plan fair campaigns across press, search and AI. Start with a free report on how AI answers describe the artists you are bringing.