Insights
Essays on art, discoverability, and the systems that increasingly shape cultural value.
Longer-form thinking on how visibility, interpretation, and authority shape the way art is understood today.
Written for artists, galleries, and institutions thinking seriously about how their work is seen.
FRAME Research · Pilot in progress
The AI Art Index
Are the artists AI talks about the ones the market values? First findings November 2026.
About the study- · AI & Discovery · 8 min read
How AI search is changing gallery visibility
Galleries that once competed for Google rankings now face a harder question: when a collector asks ChatGPT for a recommendation, does the gallery appear at all?AI search has changed the conditions under which galleries are discovered. The work of being visible now extends beyond the SERP into the training data, citation networks, and entity graphs that shape generative answers. - · AI & Discovery · 9 min read
What ChatGPT knows about art and artists
Ask ChatGPT about a well-known artist and you will get a confident answer. Ask about a mid-career artist with a thinner digital footprint and the gaps become visible. Here is what that means.ChatGPT's knowledge of art is uneven, shaped by the same patterns that govern its knowledge of everything else. Understanding where it is strong, where it is weak, and why is the first step toward closing the gap. - · Strategy · 8 min read
Writing artist bios that AI can parse
An artist bio is no longer written only for curators and collectors. It is also read by machines that use it to build their understanding of the artist. Here is how to write one that serves both.The principles of writing an artist bio that AI systems can parse accurately are not mysterious. They are the same principles that make a bio good for humans: clarity, precision, and consistency. The difference is that the stakes of getting it wrong are now higher. - · Frameworks · 8 min read
The llms.txt standard for art websites
llms.txt gives AI systems a concise, structured summary of what a website contains. For art organisations whose content is often image-heavy and text-light, it solves a specific problem.The llms.txt standard is a simple idea with significant implications for art websites. By providing a machine-readable summary of the site's content, galleries and cultural institutions can ensure that AI systems understand them accurately rather than guessing. - · Strategy · 9 min read
Tools for tracking AI visibility
AI visibility is not a set-and-forget metric. It shifts as models update, as the web evolves, and as competitors invest in their own presence. Here is how to track it systematically.Monitoring AI visibility requires a different toolkit from traditional SEO. The metrics are less standardised, the platforms are less transparent, and the pace of change is faster. But the discipline of measurement is the same: establish a baseline, track over time, and act on what the data tells you. - · Press · 2 min read
Joseph Clark featured in The Art Journal's Next-Gen Collectors
The Art Journal has profiled Joseph Clark — whose collection of Bourgeois, Barlow, and Ligon sits at the centre of our recent editorial work — in its Next-Gen Collectors series.The Art Journal's Next-Gen Collectors series turns to Joseph Clark: a collector building a serious, idiosyncratic holding of contemporary art through research, studio visits, and conviction. - · AI & Discovery · 6 min read
Art is now discovered by systems that do not understand it
Why the new frontline for art PR is not only press coverage, but the machine-readable context that shapes what gets surfaced, cited, and summarised.Search engines, recommendation systems, and generative AI increasingly mediate first impressions. For artists and cultural organisations, discoverability now depends on clarity, context, and authority as much as exposure. - · Strategy · 5 min read
The Visibility vs Meaning Gap
Why getting seen is rarely the hard part anymore, and why strategic communications should be judged by what they help audiences understand.Plenty of cultural work now achieves moments of visibility. Much less of it gains the kind of framing that increases authority, improves recall, and supports long-term value. - · Frameworks · 7 min read
Semantic Authority in Art
How consistent language, connected entities, and better context help cultural work become easier to find and harder to misread.Authority online is not only a matter of prestige. It is also a matter of structure. The language around a work, and the way that language connects across sources, directly shapes discoverability.